Keep Your Forms Simple and Short
Forms are one of the most important elements to consider when optimizing your website for conversions. A good form is thoughtfully designed, provides a clear path to conversion, and prompts users for the information that’s needed in order to complete the task at hand. Here are some quick tips for creating simple, effective forms that will help you win more customers:
Keep them short — no longer than five or six fields in total (including name and email address). This will help streamline the user experience so they can move through your checkout process quickly without feeling overwhelmed by all of the information you’re asking for. And don’t forget about mobile-friendliness; if people have trouble filling out a form on their phone — which is likely! — they’ll abandon ship before reaching checkout, costing you precious sales dollars.* Use a good field label — This can go along way toward making sure users know exactly what they’re supposed to be entering into each field. For example: instead of just typing “Name,” write something like “Your Name” next to one of your text boxes so users understand exactly where they should type their name into.* Use action verbs — If possible, avoid using passive voice when asking people questions about themselves and instead opt for active language (e.g., “What’s Your Email Address? vs “Enter Your Email Address”).
It makes it much clearer what action needs fulfilling before someone can proceed with their purchase or sign up process.* Make sure it’s mobile-friendly — Even though this may seem like an obvious point, many companies overlook making sure their websites are optimized for smartphones because doing so can take additional time away from other projects that need attention right now! But if your site isn’t mobile friendly then customers won’t bother navigating through it while standing at checkout counters waiting patiently behind someone else who knows how great online shopping benefits everyone involved.”
